A one-year postgraduate qualification, the Postgraduate diploma in advertising and marketing communication (PGDAMC) is open to all candidates who have completed graduate studies and seek employment in the fast growing field of marketing communication, which includes advertising, public relations and other methods of selling to the public through communication. Admission is usually through an entrance test, group discussion, and personal interview that judge the aptitude of the candidates. Students are advised to look up the eligibility criteria and make any inquiries well in advance.
The syllabus includes modules such as principles of marketing, consumer behaviour, market research, management skills, direct marketing, integrated marketing communication, digital marketing communication, corporate branding, public relations, understanding the advertising industry, creative development process, advertising development and strategy, copywriting, ad film making, client servicing and relationship management, media planning, media law, account planning, computer skills for media, creative designing skills, web designing, visual communication, retail communication, preparing portfolio, public speaking and presentation skills for advertising professionals, and social advertising and corporate social responsibility. A course is extremely hands on and involves workshops, intensive field work, on-the-job training, and rigorous project work. It also expensive and students should carefully weigh their interest before applying for the programme.
pgdamc-post graduation diploma in advertising and marketing communication