With rising affluence, India has become a retail hub. Shopping has become the favourite pastime for many and new malls are springing up everywhere in order to offer a richer, more diverse shopping experience. Retail management is about selling to the consumer and satisfying his needs, therein making “buying” a more effective exercise and ensuring that the consumer comes back for more.
A diploma in retail management is a sought after course for those who wish to join the retail boom and partake in its rewards. The course introduces students to the concept of retail management, its origins and relevance. It informs students about various factors affecting retail, from product packaging to store location and planning, different retail formats, communicating with customers and suppliers, setting and meeting sales targets, human resource concerns, and various legal aspects of retailing, such as labour laws, contract act, taxation act, consumer protection act etc. However, the syllabus may vary from institution to institution. Undergraduate diplomas are open to all students who have completed class 12 and institutes may have both cut offs as well as entrance tests. However, postgraduate diploma admissions vary from institute to institute. Students may also approach the Retailers Association of India (RAI), an independent body of retailers in India, for inquiries on retail management programmes.