Bachelor of Journalism and Mass Communication
Among the most sought after undergraduate degree programmes these days, the Bachelor of Journalism and Mass Communication is a three-year course open to all students who have completed class 12 and nurture a passion for the fast growing media industry. A number of prominent institutes have started offering this course and admission is usually based on an eligibility test and interview to gauge the applicant’s aptitude. However, 12th cut offs are just as important in some institutes.
The course begins with an introduction to the field – the principles and history of communication, comparing local and global media, and basic concepts and technology involved. In the second year students learn about print and television media, as well as advertising, some of the most popular career choices in the industry. The course also includes modules in new media, radio journalism, event management, and public relations. In the final year students also learn about important media trends and laws, and complete an exhaustive project. The course also involves regular practical work that makes an important grading component and is useful for securing good work experience at the end of the course. Besides journalism, the course is also useful for students seeking a career in other forms of mass communication, such as Public Relations, Advertising, and event management.