MARKETING simply implies selling your product in the market by creating value for the customers. In today’s scenario of tough competition for selling the product, the demand of marketing executives, sales persons & managers have rose to manifolds. Making a good product does not imply that your product will be sold in the market; the company needs to have strategy for selling the products in the market. Here comes the role of marketing. Glittering hoardings with sparkling lights, magnetizing T.V. ads, newspaper ads giving 20% off, 50% off… buy one get one free…are all a part of marketing strategies. Person’s management skills are highly tested in this field. The branch requires a person to be active enough to realize & tap every opportunity that comes in its way i.e. which can be used to sell their product. In marketing arena customer is treated with very high priority. Product has not to be sold once but a number of times hence a customer-firm relationship has to be maintained. Various incentives has to offered to the customer so that he sticks to the company, in other words be loyal. A marketing executive must identify the customer’s present as well as future needs which are latent if he wishes to survive in the firm. Marketing nowadays has become a separate branch with a large number of students opting for it. In recent times of global recession the role of the marketer has become more crucial than ever. Versatility within this vast field of expertise is also highly sought after among employers across the world, and employees with the skills and ability most sought after. Carrier opportunities in this branch lie mainly in the M.N.C.s. Institutes offering this course are:
1. IIM, Ahmadabad
2. IIM, Calcutta
3. IIM, Lucknow
4. IIM, Bangalore
5. Xavier's Labor Relations Institute, Jamshedpur