If you find the lure of the media too hard to resist and see your future in it, then the Bachelor of Mass Media or BMM is the course for you. A 3-year undergraduate degree, it is a recent phenomenon, which burst into the education scene in the early 2000s. Until then, mass media was generally taken up during post-graduation. However, the proliferation of BMM colleges has changed all that. From being a relatively unknown degree, it has become an extremely popular choice among students and is offered by many reputed institutes in Mumbai, such as RD National College and St Xavier's College. Since the programme was introduced by the University of Mumbai, most colleges are found in the city. Being a specialized undergraduate degree, students interested in pursuing BMM post 10+2 are required to sit for an entrance exam based on which they can seek admission to the college. Since it’s a relatively new degree programme, it’s best to check with individual colleges for the course prospectus, course fees, and admission criteria.
BMM is an application-oriented course. It equips students with writing and verbal presentation skills, as well as knowledge of several mass media. It involves comprehensive research, seminars, group discussions, field visits, as well as an integrated internship. During the final year students can either specialize in journalism or advertising. After course completion, they can seek employment in print media, electronic media, public relations, or advertising. BMM offers an exciting three years of undergraduate studies for media enthusiasts, however, it has a rigorous curriculum and is best only for those who are truly passionate about the field, and wish to take it up as a career.